Fill in the fields and join the waiting list. If you are eligible, then go to the Car Thing site and click the ‘Put me on the list’ button at the bottom of the page. Daniel Ek, Chief Executive Officer of Spotify, said “ We just can’t make enough of them to get them out there to consumers ”.įor those who want to get hold of one of these, first of all you must be a Premium Spotify member and live in the US with a smartphone that has WiFi and/or mobile data. The chip shortages experienced worldwide have caused problems with a plethora of industries including cameras, cars, consoles and phones now Spotify have been hit too. The immense demand has led to a supply shortage as production is becoming limited. Now the waiting list to buy one is over 2 million long. The initial release came in April when Spotify gave out a very small number of Car Things for free to certain Spotify Premium members who were selected and quick to apply for one. This – alongside the sleek, matte black look – has created overwhelming demand and the Car Thing has become hard to get hold of. There is also voice interaction with the trigger phrase “Hey Spotify” initiating commands through the smart, four microphone array on the top of the device. Interaction is simplified too with Spotify opting for a single dial and two buttons (back and mute/settings). The 4-inch display has been minimalized as opposed to using the more detailed screens that we see on the phone – getting rid of features like Canvas which can be distracting in the car. The design makes this device incredibly user-friendly for drivers.
The Thing is paired up to your Premium subscription and plays on demand music, podcasts and more through your car’s speakers via Bluetooth, AUX or USB. This will allow users to put their phone away whilst driving and instead use this purpose-built smart player. Spotify’s Car Thing (No, I haven’t forgot the name it is really called that!) is out and attracting enormous demand. Kenton Reynolds, Spotify are releasing their first physical device to play your music in the car without using your phone.
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